5 Things To Know For A Best Pitch Deck Design
- May 4, 2017
- Posted by: Pitchbooks
- Category: Entrepreneurs, Investor PowerPoint Presentation, Pitch Deck, Raising Funds, Start-Ups
Startups prepare pitch decks which present their firm to potential venture capital or startup investors. A pitch deck consists of approximately 15-20 slides in a PowerPoint presentation. The deck is intended to showcase the firm’s idea to prospective investors in the best possible manner.
One of the greatest challenges most startups face is being able to raise capital from investors. Therefore, it is important that your startup nails its pitch deck and articulates an interesting and compelling story. This article consists of a crucial roundup on the 5 things you should ensure your pitch deck design have.
1. Ensure Your Text Is Readable
The importance of creating easy- to-read PowerPoint slides should not under any circumstances be underestimated. As a matter of fact, if the slides are illegible, people will quickly lose interest. Most of the people don’t read slides while struggling to get information; instead, they read them expecting to be spoon-fed. Thus it is your duty to ensure the information provided is as digestible as possible. To attract attention to your content, stick to bold, big fonts on appealing backgrounds.
2. Tell A Story
While certain slides are vital, a pitch deck can fall flat if it is not framed as a compelling story. Weave an interesting and compelling short story about what is wrong in the world we live in, what the best solution is, how your products happen to be the solution, and why your firm will succeed.
The story should lead to your startup being the logical solution of whatever problem identified. As long as you make it concise and compelling, you are set. Save the conventional slides in your PowerPoint for a supplemental pitch deck which you can reference when asked questions in your post-pitch conversation.
3. Divide Everything Into Simple Sections
Each slide should have a simple and single idea- not lots of ideas making it difficult to understand. Remember, not all your points need occupy the same niche on your entire slide deck. Instead, save the slide space for the big ideas, and then talk your way through the remaining slides.
Contrast is also something to consider when designing a pitch deck which can be used to capture the attention of your audience. Ensure that the text is legible. For instance, using light colour text on a dark background color with image creates a strong contrast.
5. A Powerful Photo Is Worth A Thousand Words
First, never underestimate the power of photography when creating your pitch deck design. Photography is a strong tool for conveying your message visually. Whether it is emotional photos to convey an impactful message or a pretty photo to show the functioning and value of your product, aim to use it to enhance your pitch.
Ultimately, I hope the roundup was useful. Follow the guidelines above and your pitch deck will be great. For other great information on pitch deck design and development, check out www.pitchbook.in.